GirlTrek is a health movement that activates thousands of Black women to be change makers – through walking.
GirlTrek believes in the power of walking as a low-cost, high-impact solution to a public health crisis and promotes walking as an accessible activity. GirlTrek improves the health of Black women and girls by increasing physical activity and creating a culture of healthy decision making. GirlTrek draws inspiration from Black history to contextualize health as a broader civil rights issue, meets women at their point of need, and turns healthy living into a service opportunity.
GirlTrek’s innovation is in HOW we motivate and organize:
We honor history. Harriet Tubman. The Montgomery Bus Boycotts. In troubled times, we walk to change things. Culturally relevant narratives inform our messaging and inspire our participants. We use Black history and culture as a trigger for the formation of new healthy habits.
We target the first step. Research suggests change is a process, and we rally women to take that crucial first step through walking: a universally accessible, low-barrier activity.
We harness community. From neighborhood teams to digital platforms, we use the power of peers to build and sustain healthy habits. Women are vested gatekeepers who manage the brand, uphold ground rules, innovate local solutions and share best practices.
Girl Trek’s goal is to have 1,000,000 women walking by 2018. Join them today by starting or joining a Team in your neighborhood!
-T. Morgan Dixon & Vanessa Garrison, Co-Founders of Girl Trek
Girl Trek Ft. Myers Leader